It sounds simple, and it is. But it’s what gets me out of bed each morning. It’s the driving force in my life. Delivering value.

And it’s certainly how I run Sponsorship Focus and how I’ve operated my career the last 20+ years.

I’m fortunate to have been in some incredible situations and had some great career experiences.

I spent over a decade in various Managerial roles in sports radio properties - 610 Sports, Chiefs Radio Network, and the Royals Radio Network.

Those opportunities led me to a nine-year run at the Kansas City Chiefs, where I was the highest revenue producer during my time.

Along the way, with an entrepreneurial spirit, I founded and continue to run Vision Sports and PrepsKC, the two leading high school sports news, media and sponsorship companies in Kansas City.

But I knew I wasn’t delivering the highest value possible until I launched Sponsorship Focus in 2015 with the sole mission of delivering value to companies who were looking for answers to their sponsorship challenges.

So that’s what I do every day. I understand how sponsorship works: through advertising, association, activation, public relations, community relations and employee engagements.

And I help our clients by delivering value in sales, evaluation, activation, collaboration and maximization of their sponsorship portfolio.

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Brian Johnston | Sponsorship Focus

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