Services

Sales

Sales

Nothing happens in a company until someone sells something.

Companies are becoming frustrated with the same old sales approaches. We’re in a new era where trust and value mean more than pressure and convincing.

Our relationship-first sales framework helps companies:

  • Develop needs analyses for initial meetings
  • Identify potential sponsorship categories
  • Build a sales presentation that works
  • Set the right meetings with decision makers
  • Present programs and solutions
  • Activate signed agreements
Maximization

Maximization

An underlying fear of every sponsorship is “are we maximizing this investment?”

Sponsorship is oftentimes not the least expensive marketing option, but it can be the most effective when it’s measured and maximized.

Our approach helps our clients:

  • Understand the specific sponsorship and focus on the true objectives of the sponsorship
  • Ensure the asset mix within sponsorship and focus on the true objectives of the sponsorship
  • Ensure the asset mix within the sponsorship and focus on the true objectives of the sponsorship
  • Ensure the asset mix within the sponsorship fits the Goals & Objectives
  • Define the expected and desired return on the investment
  • Activate the sponsorship to its maximum impact
Collaboration

Collaboration

Your intentions to make this a centerpiece of your focus are good. But your job and life seem to stand in the way of spending the time it takes to fully integrate your sponsorships with other partners and the rest of your marketing strategy.

It’s one of the things we do best.

We help our clients:

  • Bring other team or property partners together who have like-minded sponsorships
  • Develop a promotional concept or platform in which all involved partners agree and benefit
  • Create a model where 1+1 = 3
Activation

Activation

Your team barely has enough bandwidth to check the “have-to” boxes in their daily responsibilities. So who is thinking about creative, innovative ways to activate your sponsorship investments?

That’s why we’re here.

Our clients have seen their returns skyrocket as well as their relief by having us:

  • Pre-plan events within the sponsorship agreement
  • Organize all details including timelines and sub-contractors
  • Execute events
  • Provide post event recap of event aligning with pre-determined goals and objectives
Evaluation

Evaluation

So what is this sponsorship worth? Are we over-paying? Will our competitor scoop up this opportunity if we don’t?

You aren’t alone in asking these important questions.

We’ve spent decades in the industry on both sides of the table.

Our clients have taken great comfort in having us:

  • Reviewing a sponsorship opportunity they are interested in
  • Evaluate proposals in comparison to client goals and objectives
  • Align sponsorship assets to fit those goals and objectives
  • Negotiate sponsorship agreement based upon category and market value

Success Stories